Cristian Carlos. Peninsula 360 Press [P360P].
The new privacy measures will affect – with an estimated cost of 10 million dollars in losses – the main companies that offer entertainment services – YouTube, Facebook, Twitter and Snapchat – reported today. The Financial Times.
Apple has been beefing up privacy features across its ecosystem – the biggest being the iPhone and iPad. Now, in iOS 15, Apple will be testing a massive privacy barrier that protects its users from being tracked on the internet via a private cloud-based connection for users of an active iCloud+ plan – iCloud’s most premium service.
Apple will scrub the web of trackers and other malicious code before it ever touches the iPhone, resulting in near-instant loading times in a process that is transparent to the Safari user.
In addition, Apple, in less than a year, offered its users an update to the iOS and iPadOS operating systems with a new button to prevent users from being tracked without knowing it. It is speculated that the change of name to Meta on Facebook is also due to the fact that Facebook has a bad reputation, since its business is based, in large part, on the sale of user data, and with it, their activity on the Internet, which is used to create a profile of you based on the content you visit and offer you targeted advertising.
Advertising data company Lotame told The Financial Times that between the three companies, Facebook – now Meta – YouTube, Twitter and Snapchat lost a combined 12 per cent of their advertising revenue in Q3 and Q4 of 2021 as users opted not to allow tracking on their Apple devices.
This capability is found in the latest updates to their operating systems where the device forces the application to refrain from tracking the user, and simply asks the user if they want to disable tracking.
The advertising firm estimates that Snapchat lost a large portion of its advertising revenue, and Facebook suffered a hit to the way advertisers spend on Facebook ads.
Personally, I'm very strict about what goes into my phone, so these features are always on. This Friday, we'll look at how to configure the privacy settings on your iPhone and iPad.
