Pam Cruz. Peninsula 360 Press.
Last Tuesday, September 15th, Google announced a grant of three million dollars for the Hispanics in Philanthropy PowerUp FoundationThe amount with which seeks to support hundreds of small Latino businesses to successfully recover from the global economic meltdown generated by the pandemic by Covid-19.
Through Google.org, the technology giant said that the support will allow access to capital and training needed, and provide free tools to help Latino businesses adapt and grow with workshops such as "Step by Step" from Google's free virtual platform Grow.
In a statement, she noted that the contribution to the foundation is part of Google's $180 million commitment to support small businesses led by women and minorities in the United States.
In turn, he called for microenterprises to sign up for the Google Ads workshop in Spanish, a special panel with resilient Latino entrepreneurs through OnAir en Español and continue their training in digital marketing with the Primer application mini-courses in English or Spanish.
He added that the organization is initiating a partnership with the U.S. Hispanic Chamber of Commerce so that Latino businesses can obtain more focused support in their communities.
The Opportunity Finance Network (OFN) said the program, in conjunction with Google.org, provides critically needed funds to community development finance institutions (CDFIs), which lend to businesses in the most underserved communities in the United States.
