Nancy Zhang. Peninsula 360 Press [P360P].
As the economy is reopening, every large and small business must adapt to the new normal. Businesses that hadn’t embraced digital marketing possibilities, realized it became a necessity. However, as most digital markets know, being successful in digital marketing takes time. Just like with anything else, there is a learning curve, but also perks that come with having a wider digital presence. The sooner your business can pivot online and leverage digital marketing, the faster your business will grow in this new era.
Social media is one of the best ROI (Return on Investment) strategies available today as 3.77 billion people around the world use the internet, of which 2.8 billion use social media. Due to its sheer size, social media can provide a huge amount of outreach and exposure to marketing.
People spend a large part of their time online and this online presence offers a great target audience for Digital marketing services are limited not just to e-commerce apps and website, but they expand to social media platforms like Facebook, Twitter, Instagram, and so on. It is possible to connect to audiences all around the world and from all demographics.
When the COVID-19 pandemic hit hard in spring 2020, digital media usage spiked like never. Facebook traffic jumped by 27% and other media channels followed closely with spikes of 15-16%. While that spike has subsided, this event inspired the beginning of a new era in Digital Marketing.
As awareness of the potential for digital media grew, everyone that could start running more ads, posting more frequently, and investing more in digital activities. Rising trends in digital technology provide boundless scope for various brands and industries to connect with their target audience. By focusing on building consumer experiences and making connections with them through digital means, business and/or brand can have a good chance to attain a competitive advantage.
While these insights do give us information about our customers, that traditional markets couldn’t dream of, following every comment, engagement and statistic is basically impossible. Luckily for all digital marketers, the big data has been met by several innovative solutions that help us interpret it and follow it – live.
This way you can stay on top of everything that is going on in your digital channels – from the number of visitors on your website, to the effectiveness of your campaigns. And I speak from experience when I say that these insights are what will really make the difference in the effectiveness of your campaigns – both for the customer, and for your margin too.
Sometimes, the constant changes in the digital world can be a lot to wrap your head around. Naturally, if you are not in the playfield daily, it’s hard to know the ins and outs of the game. It’s always smart to consult with real experts who have the knowledge and the experience to help you reach your goals. Investing in your digital real estate, is after all, an investment in your company’s future.
About the author
Nancy Zhang is a digital marketing consultant, host of MarketWatch360 – a weekly business talk show that connects local small businesses with local business organizations. She is also the founder of MarketerWitch LLC, a digital marketing agency that specializes in helping local businesses launch and grow online. She uses her experience in digital marketing and software to lead a team of digital marketers in various creative initiatives. Her best piece of advice to every business owner is: Always keeping marketing strategies up to date and leveraging technology to offer better customer experience!
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