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Looking to Recovery, San Mateo County Reflects on a Difficult Year by COVID

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*85 percent of county residents 16 years of age and older have received at least the first dose of the vaccine. 
*The pandemic is not over
By Bay City News

The vaccine supply is sufficient to meet the demand, which will allow the county of Saint Matthew open vaccination to non-residents, Administrator Mike Callagy said during the latest COVID-19 press conference that health officials held Wednesday, with an eye toward recovery. 

At the briefing, which for more than a year has provided updates on the pandemic through Zoom to the media, Callagy said, "We will remove any residency barriers or work requirements in the near future so that anyone, regardless of their background, can be vaccinated at one of our clinics.

But while he acknowledged all the efforts of the past year, he also said the pandemic is far from over. "I don't want to give the impression that we are at the finish line and say COVID is over. We have a long way to go, but we are overcoming it and we are recovering on time," the official said.

Callagy also highlighted some of the county's milestones over the past year, such as no new cases of COVID being reported on June 2.

Since the start of the pandemic, the county has seen 42,176 cases of COVID-19 and 579 deaths, six of them occurring in the last two weeks.

Also, the administrator reflected on some of the county's hurdles over the past year, from quarantining Grand Princess cruise ship passengers at a hotel in San Carlos to the months-long shelter-in-place order.

As the county and the rest of the world faced business closures, remote learning and shortages of personal protective equipment, or PPE, in San Mateo several groups and individuals came together to help control the virus.

One was the staff and leaders at the County Event Center, which became a place to set up additional hospital beds, free COVID testing and, eventually, mass vaccinations.

After the latest round of second doses at the San Francisco International Airport mass vaccination site, there will be no more such events in the county. Vaccinations will continue at community clinics, pharmacies and possibly pop-up events.

And while he doesn't know what the future holds, he hopes the county is on the right track to never have another COVID-19 death.

San Mateo County plans to fully align with the state's reopening and recovery plan, and even for businesses that want tighter restrictions, there will be no separate orders, he said.

"It will be entirely up to the individual owners what they do with respect to customers coming into their businesses. We won't get involved in that."

He thanked the community organizations that collaborated with the county to provide resources and programs to help those in need; for example, Great Plates served more than 2.5 million free meals to more than 4,600 seniors in the county.

Funding for the program ends July 7, but Callagy said the county will "pick it up through the end of the month" and ensure that food insecure people continue to meet their needs.

You may be interested in: Latinos, Second Highest COVID-19 Vaccination Rates in San Mateo County

Small businesses in San Mateo to get help with permit fees

The Board of Supervisors of the San Mateo County authorized the local Health Department to establish a program to provide relief from permit fees paid by some local small businesses, which will help them recover from the economic impact of the COVID-19 pandemic. 

Indeed, the COVID-19 pandemic and the series of state and local health orders restricting economic activity had a devastating impact on many parts of San Mateo County's economy, with revenue losses especially affecting small businesses. 

According to the county, approximately 5.0 percent of Environmental Health Services (EHS)-regulated retail food businesses have been permanently closed and many have struggled with reduced or even fully curtailed operations for more than a year. 

"Many local businesses are just getting ready for normal operation after 15 months of struggling," said Supervisor Dave Pine. "Providing relief from permit fees is one way to help local businesses get up and running as quickly as possible." 

For his part, Supervisor Warren Slocum said San Mateo County has a strong history of helping small businesses during the pandemic. 

"I am proud to be a co-sponsor of the "Environmental Health Permit Fee Relief Program" that will save our distressed businesses more than $5 million in the next year," he said. 

Environmental Health Services performs regulatory oversight of more than 14,000 businesses, implementing state regulations for operations in both incorporated and unincorporated areas of the county. 

Types of regulated businesses include retail food, spas, medical waste, hazardous materials and/or waste storage, body art, massage, retail tobacco, stormwater, multi-family housing, and short-term rentals, among many businesses. 

Annual permits and inspections performed by EHS are paid for on a fee-for-service basis, which means that businesses must pay the cost of the regulatory service and the issuance of the associated permits.

EHS fees are based on the average time it takes to monitor the business, which is influenced by the size of the business and complexity of the operation, the risk to public health or the environment, and the associated inspection frequency. 

The relief provided through this program is expected to benefit more than 5,400 businesses throughout the county. 

The fee categories and industries covered by the program include certain businesses in: retail food; public pools and spas; body art and massage; hotels/motels/bed & breakfasts; and commercial and industrial sectors.

You may be interested in: San Mateo Issues Support Checks for Businesses Affected by Pandemic

Seniors and people with disabilities face barriers to accessing COVID-19 vaccine

About 25 percent of people age 65 and older have not been vaccinated against COVID-19, either because they are isolated, live alone, lack mobility, are not fluent in English, cannot access the Internet, have a disability, or belong to communities of color. 

The situation has become a major challenge at the local, state and federal levels in making sure that all those who want to be immunized have access to the necessary doses. 

Kim McCoy Wade, director of the California Department of Aging, said during a press conference held by Ethnic Media Services that "we're still in the middle of the pandemic," so there are challenges in immunizing the older adult population. 

She noted that, according to data from a month ago, in California, overall 3 out of 4 adults 65 and older have been vaccinated, however, rates vary by race, ethnicity and community. 

In that regard, he emphasized that the vaccination rate among those seniors over 65 in the Latino community is only 40 percent, while those in the 70-80 age group is even lower.

This, he said, despite the fact that they are the age groups in the community that have been most affected by COVID-19. The situation is the same for African Americans.

He noted that while it is true that the other communities do not reach 100 percent, they show better numbers, as 80 percent of Asian-Americans over 65 are immunized, similar to Caucasians, while that of Native Americans reaches 60 percent.

These gaps, he explained, have been addressed through state actions such as community vaccination sites, free transportation, language support phone lines, a website, and walk-in access to the vaccine. 

"We are trying to make it easier to find a vaccine," he reiterated, while explaining that such actions have been joined by various health officials who have gone to various communities to resolve doubts regarding immunization, cash drawings have been made for those who are vaccinated, in addition to gift cards. 

Sick older adults and people with disabilities have less access to the vaccine. 

For Dr. Louise Aronson, a geriatrician and founder of the aging optimization practice at the Osher Center for Integrative Medicine at the University of California, San Francisco (UCSF), healthier older people are more likely to get vaccinated than those who are not as healthy.

This, he said, despite the fact that "the least healthy people are the most likely to get a serious illness that requires hospitalization and die. 

He noted that in this pandemic, about 4 percent of U.S. seniors live in nursing homes and assisted-living facilities, yet they accounted for 34 percent of deaths nationwide.

And, he said, those older adults who lived in the communities and became ill with the coronavirus were taken to nursing homes, and because they did not have adequate protective equipment, they served as ideal places for workers to take the virus home, usually in low-income communities of color.

 "So yes, there is an increased biological risk with age and disability," he said. 

Aronson explained that older adults become invisible at a certain point because as they age, disability prevents them from leaving their homes, making it more complicated for the state to care for them, a situation that is exacerbated in the community of color. 

In addition, he noted that most of these strategies are Internet-based and "we know that the three communities with the least access to the Internet are the elderly, those in rural areas and those with English as a second language, immigrants and low-income people. 

He said the official publicity is designed to get parents to vaccinate their children, but it should also focus on children taking their parents, grandparents and family members with disabilities to be vaccinated.

Inclusion, the key to progress

Anni Chung, president and CEO of Self Help for the Elderly, which strives to promote independence, dignity and self-esteem for the elderly, said there is a lot of misinformation about the COVID-19 vaccine in limited-English-speaking communities.

At the beginning of the distribution of vaccines, all appointments were made via the Internet and the sites were only available in English, which made it difficult for immigrants, low-income people and seniors to access the information.

Faced with the situation, the organization she leads contacted the Department of Health to let them know that it was urgent and necessary to find other ways and alternatives to get the vaccines to the elderly where they were needed.

"Most people have been vaccinated, except for a last 20 percent who are very stubborn and somewhat stubborn about it, but we don't give up," he stressed. 

Hard blow to the African-American community

According to Cindy Cox Roman, executive director of HelpAge USA, a global nonprofit organization that promotes the well-being and inclusion of older people in the world's poorest communities, the voice of low-income African American seniors is not represented on the various panels on COVID-19 vaccination, yet they are among the most affected.

He noted that qualitative research conducted in recent months, which involved 32 African-American seniors with an average age of 70 across the country, but concentrated in Washington, D.C., Atlanta, the Contra Costa County area and Mississippi, revealed that a small group is against the vaccine, and another group is made up of those who would rather wait and see what happens before accepting immunization.

This, he said, due to inaccurate information, as these groups are dominated by television news or small social networks, and are part of a "lost generation" in the age of technological information, in addition to the fact that there are "gaps" in information sources in senior centers, libraries, or by elected officials.

"Families are not sharing accurate information across generations, few of the people we interviewed had talked to their adult children or grandchildren about the vaccine." 

In addition, there is a lack of trust in the health care system, as they consider that care is not equitable for black older adults. 

In that regard, she said the way forward for advancing the vaccine response is to ensure that vaccination sites are accessible to all, empower medical personnel to do greater outreach, improve the dissemination and quality of information as well as the channels through which it is disseminated, and publicize the increasing vaccination rates among African-American adults to reassure the community.

Finally, she said, the voice of older adults in the African American community must be heard to participate in the development of strategies to address health disparities within communities. 

Removing barriers to disability

Jessica Lehman, executive director of Senior and Disability Action, said people with disabilities have also been largely overlooked in accessing COVID-19 vaccination.

In the U.S., he said, there is not even information on how many people with disabilities have died from the virus, "which is a troubling sign of the lack of data and visibility of disability.

"The COVID pandemic is the most horrific manifestation of ableism - a form of societal discrimination or prejudice against people with disabilities - and ageism - stereotyping or prejudice against people because of their age - that I think most of us have seen in our lives," he said. 

He noted that during the most difficult stages of the pandemic it was assumed that older people and people with disabilities would be at the bottom of the priority list because of survival rates.

In light of this, Lehman questioned: do we value the elderly and the disabled being seen as less important and more expendable? 

However, he felt that there is a huge opportunity to put things right, "to change the way we look at disability and age".

San Mateo County goes for ordinance to regulate firearms sales

*In the U.S. 100 people die from gun violence every day and, on average, there are about 13,000 homicides annually. 

The Board of Supervisors of the San Mateo County approved the first reading of an ordinance to regulate the sale of firearms in the unincorporated areas of the county.

In the U.S., 100 people die from gun violence every day and, on average, there are about 13,000 homicides annually. 

The new ordinance will require firearms dealers to acquire a locally issued license, maintain liability insurance, implement basic store security measures, and impose restrictions on operations in or near residential neighborhoods or places of worship, schools, daycare centers or other spaces frequented by children.

"It will provide greater public safety as it will place greater emphasis on scrutiny over firearm sales in unincorporated San Mateo County; and it will serve as a model for similar improvements to be made in all local communities," said Supervisor Dave Pine, sponsor of the ordinance.

Under current law, firearms dealers are licensed by the state of California with minimal requirements. 

"As a former sheriff, I have seen firsthand the damage guns can cause when they are in the wrong hands. This new ordinance is a significant step in the county's progress to close the gaps in current local law," said Supervisor Don Horsley, who also created the initiative.

Who also served as San Mateo County sheriff for 14 years beginning in 1993, he added that it is important that the link between "firearms manufacturers, dealers and residents be subject to management." 

The proposed ordinance to regulate gun sales joins the annual adoption of a proclamation by the San Mateo County Board of Supervisors declaring the first Friday in June as National Gun Violence Awareness Day, also known as "Wear Orange Day". 

The memorial was inspired by friends of Hadiya Pendleton, who was tragically shot and killed in Chicago at the age of 15 in 2013. 

Orange is the color his friends wore in his honor, and it has defined the gun violence prevention movement ever since.

"Unscrupulous gun and ammunition dealers have no place in our communities. Among other things, this legislation will strengthen local oversight of dealers and enhance the County's efforts to prevent gun trafficking," said Allison Anderman, senior advisor to the Giffords Law Center to Prevent Gun Violence. 

He said the ordinance will also limit merchants to appropriate areas of the county that are difficult for unsupervised children and teens to access.

In recent years, the San Mateo County Board of Supervisors has adopted several measures regarding gun safety, including an ordinance regulating the safe storage of guns in the home and their repurchase.

Firearms are the second leading cause of death among American children and teens, and increase the suicide rate by 300 percent, the county said in a statement.

Just last month, the Bay Area was reminded of the deadly potential of gun violence with the murder of nine Valley Transportation Authority (VTA) workers in a tragic mass shooting. 

"By proclaiming June 4 as Gun Violence Awareness Day and wearing orange, San Mateo County joins other communities across the country in raising our collective voice," Pine said. 

"But we must also take meaningful action; by enacting this strict ordinance on firearms dealers, San Mateo County is also demonstrating its commitment to safety," he said. 

The ordinance to regulate the sale of firearms requires a second reading by the Board and, if adopted, will take effect 30 days later.

You may be interested in: Gun Violence Considered a Serious Problem by Half of Americans

"Turn off the hate and lies": Facebook Users Union

Christian Carlos. Peninsula 360 Press [P360P].

The Facebook Users Union, an organization founded by Media Alliance and Global Exchange, is calling on Facebook users to raise awareness about hate speech or misinformation on the Mark Zuckerberg-founded social network Facebook.

Facebook Users Union claims that: "we deserve to have news where objective content is not drowned out by virulent and sensationalist content" based on false information and avoid hate speech. To do this, the organization proposes the creation of a kind of digital switch to "turn off" such content which, they claim, can be easily implemented and the decision lies solely with Facebook.

Although the petition indicates that this measure has been slow to be implemented, the initiative aims to prevent the creation of another disinformation bubble like the COVID-19 pandemic and the general elections held in the U.S. that culminated in the suspension of Donald Trump from several social networks, including Facebook, for at least 2 years after the violent attacks against the U.S. Capitol where the favorable result of Joseph Biden, now president of the U.S., was ratified.

"We deserve social media platforms free from attacks on our elections, free from pandemic misinformation, and free from threats to our physical safety," says the petition which can be signed at the link below: https://facebookusers.org/2021/03/20/tell-facebook-flip-the-switch-on-hate-and-lies/

"Facebook can and should build and turn on such a switch," reads the petition. In addition, they allude that it is "a crucial first step" to avoid the torrent of lies and hate that Facebook has perpetuated and flooded on its platform.

They point out that social networks, including Facebook, can implement such a measure to pause "viral content" as it checks for dangerous misinformation and incitement to hatred and violence; however, adopting and implementing such a feature opens the debate to possible biased censorship. On the contrary, the Facebook Users Union claims that "none of us want Mark Zuckerberg deciding what is true, what is false, what is hate speech and what is not".

They add that because of the new digital reality resulting from the COVID-19 quarantine, "curbing the super-dissemination of content has the potential to destabilize our political system, polarize our population, undermine public health and threaten our physical integrity".

Facebook's algorithmic amplification formulas, they point out, prioritize controversy, sensationalism and, with it, hate speech "and prey on personal vulnerabilities to drive viral content."

The formula is quite simple, as it is decided that only 0.01 percent of posts that exceed 10,000 interactions could be reviewed "once the circuit breaker is activated, the post would be "paused" until it is reviewed by a human being. It would remain on the user's profile page, but could not be amplified."

They claim that this measure can be implemented in different markets and therefore applied in different languages.

FDA Gives Green Light to Alzheimer's Drug

By Pamela Cruz

The Food and Drug AdministrationFDAapproved a drug called Aduhelm on Monday, the first to address Alzheimer's-related cognitive decline.

The drug was approved using the accelerated route, to which they resort in the case of "a specific medicinal product for a serious or life-threatening disease that provides a significant therapeutic advantage over existing treatments". 

"Alzheimer's disease is devastating and can have a profound impact on people's lives not only for those affected but for their loved ones," explained Patrizia Cavazzoni, M.D., director of the FDA's Center for Drug Evaluation and Research. 

The specialist explained that currently available therapies only treat the symptoms of the disease; "this drug option is the first therapy that targets and affects the underlying disease process of Alzheimer's disease. 

He added that after learning from the fight against cancer, the accelerated approval pathway can bring therapies to patients more quickly while spurring more research and innovation.

Alzheimer's is a progressive, irreversible brain disorder that slowly destroys memory and thinking skills and, eventually, the ability to perform simple tasks.

Although its specific causes aren't fully understood, Alzheimer's disease is characterized by changes in the brain, including amyloid plaques and neurofibrillary tangles, or tau, which cause the loss of neurons and their connections. These changes affect the ability to remember and think.

A light in the long tunnel

Although long-awaited, the decision has caused controversy after a panel of independent experts last November found insufficient evidence of Aduhelm's benefit.

Aduhelm, manufactured by Biogen of Cambridge, Massachusetts, was evaluated in three separate studies in a total of 3,482 patients. 

These results supported its accelerated approval, which is based on the surrogate endpoint of reduction of beta-amyloid plaque in the brain, a hallmark of Alzheimer's disease. 

Under the accelerated approval provisions, which gives patients earlier access to treatment, the FDA requires Biogen to conduct a new randomized controlled clinical trial to verify the drug's clinical benefit. 

If the trial fails to prove clinical benefit, the FDA may initiate proceedings to withdraw approval.

You may be interested in: Drinking coffee reduces risk of death by 44 percent, study finds

Business in the new era – how to market effectively?

Nancy Zhang. Peninsula 360 Press [P360P].

As the economy is reopening, every large and small business must adapt to the new normal. Businesses that hadn’t embraced digital marketing possibilities, realized it became a necessity. However, as most digital markets know, being successful in digital marketing takes time. Just like with anything else, there is a learning curve, but also perks that come with having a wider digital presence. The sooner your business can pivot online and leverage digital marketing, the faster your business will grow in this new era.

Social media is one of the best ROI (Return on Investment) strategies available today as 3.77 billion people around the world use the internet, of which 2.8 billion use social media. Due to its sheer size, social media can provide a huge amount of outreach and exposure to marketing.

People spend a large part of their time online and this online presence offers a great target audience for Digital marketing services are limited not just to e-commerce apps and website, but they expand to social media platforms like Facebook, Twitter, Instagram, and so on. It is possible to connect to audiences all around the world and from all demographics. 

When the COVID-19 pandemic hit hard in spring 2020, digital media usage spiked like never. Facebook traffic jumped by 27% and other media channels followed closely with spikes of 15-16%. While that spike has subsided, this event inspired the beginning of a new era in Digital Marketing.

As awareness of the potential for digital media grew, everyone that could start running more ads, posting more frequently, and investing more in digital activities. Rising trends in digital technology provide boundless scope for various brands and industries to connect with their target audience. By focusing on building consumer experiences and making connections with them through digital means, business and/or brand can have a good chance to attain a competitive advantage.

While these insights do give us information about our customers, that traditional markets couldn’t dream of, following every comment, engagement and statistic is basically impossible. Luckily for all digital marketers, the big data has been met by several innovative solutions that help us interpret it and follow it – live.

This way you can stay on top of everything that is going on in your digital channels – from the number of visitors on your website, to the effectiveness of your campaigns. And I speak from experience when I say that these insights are what will really make the difference in the effectiveness of your campaigns – both for the customer, and for your margin too. 

Sometimes, the constant changes in the digital world can be a lot to wrap your head around. Naturally, if you are not in the playfield daily, it’s hard to know the ins and outs of the game. It’s always smart to consult with real experts who have the knowledge and the experience to help you reach your goals. Investing in your digital real estate, is after all, an investment in your company’s future.

About the author

Nancy Zhang is a digital marketing consultant, host of MarketWatch360 – a weekly business talk show that connects local small businesses with local business organizations. She is also the founder of MarketerWitch LLC, a digital marketing agency that specializes in helping local businesses launch and grow online. She uses her experience in digital marketing and software to lead a team of digital marketers in various creative initiatives. Her best piece of advice to every business owner is: Always keeping marketing strategies up to date and leveraging technology to offer better customer experience!

Apply for a FREE business consultation, click here: https://forms.gle/2H284n3cfbiwiknS7

California awards celebrate the best of ethnic journalism in epic 2020 coverage

California Governor Gavin Newsom opened the California Ethnic Media Awards on Thursday, June 3, with a special tribute to the sector for covering the epic news stories of 2020

By: Jenny Manrique

20 ethnic media journalists were honored for their coverage of the most epic events of 2020, from COVID-19 and the economic recession to the racial justice movement and immigration reform, at a virtual California Ethnic Media Awards ceremony Thursday night.

Out of 235 entries from reporters working in print, digital, TV and radio platforms in eight languages, the winners were chosen in nine categories by a culturally and linguistically fluent panel of judges who are familiar with the challenges of working in the industry.

"Ethnic media has quickly become an increasingly indispensable bridge for communicating with diverse populations within our state," said Governor Gavin Newsom at the opening of the ceremony.

"You have worked against all odds to make sure our communities were informed about the year's historic news events... You have been key to maintaining an inclusive communications infrastructure that brings our communities together when so many forces, as you well know, threaten to pull us apart," the governor added.

The multilingual awards were sponsored by Ethnic Media Services and California Black Media and will award each winner $1000 in cash. The nine categories included coverage of the 2020 Census, the COVID-19 pandemic and its disproportionate impact on ethnic communities, the economic crisis that exacerbated racial and economic fault lines in California, immigrant rights, and the racial justice movement sparked by the murder of George Floyd.

Exceptional reporting on the impact of climate change, the 2020 election, editorials that served as a call to action for ethnic audiences, and the innovation and resilience of community media in surviving the pandemic were also recognized.

"Thank you to all the journalists, reporters, editors and photographers who work long hours without recognition every day, are committed to telling stories and covering unreported stories that we would otherwise never hear about," said Regina Brown Wilson, executive director of California Black Media.

In their acceptance speeches, the honorees acknowledged the support of their editors and families, as well as the challenges of covering ethnic communities disproportionately impacted by COVID-19, racist policies and hate crimes.

"Words can be deadly, or they can be life-affirming. As the idle intellectual elite strive to cancel culture, we are tasked with taking the knee out of truth's throat and reaffirming and defining journalism in our own image," said Rose Davis of Indian Voices, an award winner for her landmark essay "The Census and the Fourth Estate," which advocates for Native American participation in the census despite their mistreatment for centuries.

Danny Morrison winner in the English language television category for his analysis of the Black Lives Matter movement in Bakersfield said that "as an African American living in Central California I always knew we had a lot of work to do regarding the inequities within our race...It's why my team and I went to prisons, schools, churches, youth groups and more to talk to the underserved and the forgotten because we understand the struggle that in most cases we have lived through."

Jorge Macias, awarded for his digital coverage of climate change for Univision, recalled how in the last four years "we all suffered from the denial of climate change, and even in the moments of terror in California with these devastating fires, former President (Donald) Trump claimed that science knew nothing... This award means a lot because as human beings we have to battle with this absurd view of climate change.

Khmer TV's Tony Lai, who writes poems rather than editorials to persuade his audience to get vaccinated, observed that in normal conversation words travel in one ear and out the other, whereas poetry "can tell a story that not only resonates in the mind, but also makes them want to hear it over and over again."

Vansh Gupta of Siliconeer, South Asia's first digital newspaper from Silicon Valley, stressed the media's responsibility to "empower and encourage the next generation" as he dedicates himself to sustaining his family business. "We strive to give them that voice."

Kiyoon Kim of the Korean station YTV American won his award for his coverage of Korean Americans' participation in the Black Lives Matter movement in Los Angeles. The reporter mentioned how shocking it has been for him after only two years in the United States to see how "the multi-ethnic protesters were all united under the slogan of 'no peace, no justice'. I have never experienced that in my home country".

The evening was hosted by Odette Alcazaren-Keeley and Pilar Marrero, both distinguished veterans of the ethnic media industry. Some 20 elected officials, community leaders, academics and writers paid tribute to the industry in videotaped speeches. Sandip Roy, once a software engineer in Silicon Valley and now an award-winning author and journalist in India, said if it weren't for ethnic media giving him a platform, he wouldn't be a writer today.

After presenting awards to Chinese, Korean and Vietnamese reporters for stories on issues impacting Black and Latinx communities, Alcazaren-Keeley announced a special award for cross-cultural reporting. The winner, Jeanne Ferris of News from Native California, documented how the fates of two peoples converged when Japanese Americans were imprisoned in World War II on reservation lands.

At the close of the ceremony, Sandy Close, executive director of Ethnic Media Services, said the gathering of reporters from so many racial and ethnic groups to celebrate not only their work, but each other's, was the real gift of the evening. "Ethnic media are like fingers on a hand," he said, quoting Chauncey Bailey, a black media veteran killed in 2007 for investigating wrongdoing in his own community. "When we work together, we are a fist."

Ethnic media journalists recognized

By Pamela Cruz

"Ethnic media has quickly become an increasingly indispensable bridge for communicating with diverse populations within our state," said Governor Gavin Newsom, during the opening ceremony of the California Ethnic Media Awards.

The awards seek to honor all those journalists who from their trenches bring reliable and quality information to the minorities of the state.

Thus, 20 ethnic media journalists were honored Thursday for their work in nine categories including the 2020 census, the COVID-19 pandemic and its disproportionate impact on ethnic communities, and the economic crisis that exacerbated racial and economic fault lines in California, immigrant rights and the racial justice movement sparked by the murder of George Floyd.

Exceptional reporting on the impact of climate change, the 2020 election, commentary that serves as a call to action for ethnic audiences, and the innovation and resilience of community media in surviving the pandemic were also recognized.

The winning entries were selected by judges with knowledge of the language and culture who understand the challenges of working in the industry. They were chosen from more than 230 stories broadcast across print, digital, television and radio platforms in eight languages.

The multilingual awards were sponsored by Ethnic Media Services and California Black Media, which awarded each winner $1,000 in cash. 

At the time, Regina Brown Wilson, executive director of California Black Media, thanked all the journalists, reporters, editors, photographers and publishers who work long hours without recognition every day. 

He recognized all those who "are committed to covering and telling stories that go unreported and that we would otherwise never hear.

In their acceptance speeches, the honorees acknowledged the support of their publishers, and their families, and agreed on the challenges of covering ethnic communities disproportionately impacted by COVID-19, racist policies and hate crimes.

In closing the ceremony, Sandy Close, executive director of Ethnic Media Services, said the gathering of reporters from so many racial and ethnic groups to celebrate both their own work and the work of others was the real lesson of the evening. 

"Ethnic media can be counted on the fingers on one hand," Close said, quoting Chauncey Bailey, a black media veteran killed in 2007 for investigating wrongdoing in his own community. "When we work together, we are a fist."

"The challenges are immense, but, as Governor Newsom said, we are needed more than ever."

You may be interested in: Equity Key to Healing After COVID-19 Pandemic: Experts

Sexual Nostalgia: Remembering Old Lovers May Be a Wake-Up Call

Fantasizing during sex is very common, even, experts say, can help those relationships that have fallen into a rut. 

Among the most common desires is to think about one or more people during sexual encounters, But what happens when that other person is an examiner, and to what extent is it healthy?

People enter into romantic relationships to satisfy psychological needs for emotional and sexual intimacy, and to the extent that they meet these needs, they feel fulfilled. 

However, there will be times when a partner is unwilling or unable to meet your needs, and satisfaction with your sex life and relationship may deteriorate.

In that sense, it could happen that in order to remember better times, one may think of an old lover. 

Dr. Amy Muise, director of the SHaRe Lab and an assistant professor in the Department of Psychology at York University in Canada, refers to sexual fantasies about past partners as sexual nostalgia in a study.

Why do people feel sexual nostalgia?

Previous research shows that people feel homesick when they are depressed, and memories of happy times past improve mood, even if only momentarily. 

A team of researchers led by Muise and colleagues wondered whether people engage in this behavior for similar reasons: namely, as a way to boost their mood and self-confidence when they are dissatisfied with their relationship and sex life.

They also questioned whether sexual nostalgia was just a form of fantasy, or whether the two could be distinguished in terms of the circumstances in which people engage in them.

Finally, the researchers wondered whether attachment style might influence the use of sexual nostalgia. 

Some people, however, develop an insecure attachment, and this comes in two styles. On the one hand, people with anxious attachment fear that their lover will leave them, so they become very demanding and clingy. However, they are still strongly committed to their partner, just as securely attached people are.

Those with an avoidant attachment style, on the other hand, are reluctant to get too involved in any relationship, and instead value their independence. These people engage in romantic relationships, but avoid getting too close to their partner and generally do not trust their lover to meet their needs. 

Muise's attachment style studies observed that those with an avoidant attachment style engage in sexual nostalgia differently than those who are secure or anxiously attached. 

Thus, they predicted that most people only indulge in sexual nostalgia when they are sexually or relationally dissatisfied. In contrast, those with an avoidant attachment style are likely to engage in high levels of such a mechanism, regardless of how satisfied they currently are with their relationship.

When do people feel sexual nostalgia?

The researchers explored whether sexual longing is qualitatively different from other types of sexual fantasy AND whether there are differences in the experience of sexual longing between those with and without an avoidant attachment style, in a series of three studies. 

In the first two, they recruited people who had been in a committed relationship that had ended. These participants first indicated whether they were currently in a new romantic relationship or still single. They then responded to surveys assessing types of sexual fantasies, including sexual nostalgia. 

An analysis of the sexual fantasies people reported showed that they fell into four categories: romantic sexual encounters, submissive sexual acts, group or emotionless sex - usually with strangers - and fantasies about a previous partner. The last, sexual nostalgia, stood out from the other three types of sexual fantasy.

Thus, people who primarily referred to sexual nostalgia did so when they were single or dissatisfied with their relationship or sex life. In other words, sexual nostalgia seems to play a different psychological role than other types of sexual fantasy.

How does it affect relationships?

To see how sexual nostalgia plays out in real life, Muise and colleagues conducted a third study in which they recruited 98 cohabiting couples to participate in a longitudinal study. 

Over 28 days, participants individually responded to a short version of the survey used in the first two studies. The results confirmed the finding that people are more likely to exhibit this behavior on days when their relationship or sexual satisfaction is low.

In addition, those who reported regular sexual nostalgia were also less satisfied overall with their relationships. 

The study suggests that it is possible that recurrent sexual longing may have harmful effects on the relationship. However, the data are correlational, meaning that relationship dissatisfaction could be the cause of sexual longing.

In any case, the results of these three studies show a consistent pattern, namely, that people engage in sexual nostalgia as a response to unmet relationship and sexual needs. 

Fantasizing about an examiner is also distinctly different from other forms of sexual fantasy, as people engage in them regardless of their relationship status or satisfaction. 

In addition, people with an avoidant attachment style, who try to maintain an emotional distance from their sexual partners, experience high levels of sexual nostalgia even when they are generally satisfied with their relationship and sex life.

Sexual nostalgia, like other forms of nostalgia, is a psychological coping mechanism that we engage in when we are dissatisfied with our situation. 

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