Recently, Violet Affleck, daughter of actress and producer Jennifer Garner and actor and director Ben Affleck, was trending on social media for some pictures where she is seen wearing a black sweatshirt with a watermelon print. So far, everything is normal, but the 18-year-old was strongly criticized for it.
Zionists from various parts of the world have attacked it for being “violent,” arguing that the watermelon “erases the entire state of Israel” and implies that “all of Israel is Palestine.”
Whether in posts on TikTok, Instagram, X, or drawn on banners appearing at many demonstrations, watermelons are used as a symbol to communicate solidarity with Palestinians in the deadly war between Israel and Hamas, according to The New York Times.
The fruit, she said, is grown in Gaza and the West Bank, and has the same four colors (red, green, black and white) as the Palestinian flag. Palestinians have also used it for decades as a symbol of identity and resistance, Amani Al-Khatahtbeh, 30, founder of the Muslim Girl online publication, told the outlet.
The check @StopAntisemites, posted on X “Beverly Hills – Jennifer Garner’s 18-year-old daughter was spotted today wearing a sweatshirt with a watermelon, a fruit repurposed to represent the challenges of the Palestinian people. The symbol erases the entire country of Israel.”
Following this and a post on Page Six, Wear by Peace went viral and people began buying clothes from the Chicago-based store.
“Thanks to this page and the public anger of other Zionists towards our collections in Palestine, we were inadvertently given free promotion that helped us donate another $22,034 to the @piousprojects team on the ground in Gaza to provide food, aid and water. I’m not sure why a watermelon made you nervous, but you didn’t even flinch when 30,000 humans were killed.”
Created in 2016, the founders of Wear The Peace, Murad Nofal and Mustafa Mabruk, set out to create a brand that spreads awareness about the atrocities happening around the world while giving back with every purchase.
According to the clothing company's website, Murad came up with the idea after visiting the Zaatari refugee camp, the largest in the world, in the summer of 2014, where she witnessed people living in terrible conditions as their country was torn apart by war.
Nofal's grandparents have lived in a refugee camp in Jordan since 1975 and the camp eventually became a permanent residence, an area where supermarkets, barbershops and grocery stores began to appear, normalizing the living conditions of the residents.
So Nofal continued to contemplate how this could happen in today’s world, asking himself, “Why do humans have to live like this? Why does where a person is born determine their quality of life?” He was 17 years old at the time and continued to ponder these questions over the next few years.
By 2016, Murad and Mustafa met and brainstormed how they could make a difference. They were both children of refugees and both saw the direct result of the refugee crisis.
After weeks of discussions, they came up with the brand Wear The Peace and made it a statement to ensure that the brand sent loving messages, spread awareness about issues around the world, and gave back to the humans who need it the most.
Wear The Peace is a brand that believes that “Each of us can make a difference. Together we make a change.” Wear The Peace epitomized this idea of “together we make a change” into the brand by creating their Buy One Give One initiative and The All Profits initiative, which allows customers to have a direct impact on someone else’s life simply by purchasing from the brand.
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