By Spencer Otte. Bay City News.
Less than a day after its launch on Wednesday, millions of users joined the short-form, text-based social media site Threads, which parent company Meta positions as a rival to Twitter.
Threads, owned by Meta, the parent company of Facebook and Instagram, allows users to sign in with their Instagram handle and import their list of followed accounts from the photo-sharing app.
By Thursday, 40 million users, including celebrities like Kim Kardashian, Will Smith, and Oprah Winfrey.
Meta has described Threads as a text-based version of Instagram. Visually, the app looks like a mix of Twitter and Instagram. Users can make posts of up to 500 characters and include photos, links or videos.
At launch, Threads lacks many of the features that Twitter offers, such as direct messaging to other users or the use of hashtags. Additionally, Threads lacks a sharing feature.