Wednesday, December 18, 2024

Google supports Latino microentrepreneurs in the face of COVID-19

Pam Cruz. Peninsula 360 Press.

https://powerupfund.org/

Last Tuesday, September 15th, Google announced a grant of three million dollars for the Hispanics in Philanthropy PowerUp FoundationThe amount with which seeks to support hundreds of Latino small businesses to successfully recover from the global economic meltdown brought on by the pandemic of HIV/AIDS. Covid-19.

Through Google.org, the tech giant said the support will allow access to capital and necessary training, and provide free tools to help Latino businesses adapt and grow with workshops such as "Step by Step" from Google's free virtual platform Grow.

In a statement, he noted that the contribution to the foundation is part of the commitment of $ 180 million that Google allocates to support small businesses led by women and minorities in the United States.

He also called for micro-businesses to sign up for the Google Ads workshop in Spanish, a special panel with resilient Latino entrepreneurs through OnAir en Español and to continue their digital marketing training with the Primer mini-courses in English or Spanish.

He added that the organization is initiating a partnership with the U.S. Hispanic Chamber of Commerce so that Latino businesses can get more focused support in their communities.

Opportunity Finance Network (OFN) explained that the program in conjunction with Google.org provides critical need funding to community development financial institutions (CDFIs), which lend to businesses in underserved communities across the United States.

Peninsula 360 Press
Peninsula 360 Presshttps://peninsula360press.com
Study of cross-cultural digital communication

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