Recently, Violet Affleck, daughter of actress and producer Jennifer Garner and actor and director Ben Affleck, was a trend on social networks for some images where she is seen wearing a black sweatshirt with a watermelon print. Until then, everything was normal, but the 18-year-old girl was heavily criticized for it.
And Zionists from various parts of the world went against it for being "violent," arguing that the watermelon "erases the entire state of Israel." and which implies that "all Israel is Palestine."
Whether in posts on TikTok, Instagram, X, or drawn on banners that appear at many protests, watermelons are used as a symbol to communicate solidarity with Palestinians in the deadly war between Israel and Hamas, according to The New York Times.
The fruit, he said, is grown in Gaza and the West Bank, and has the same four colors (red, green, black and white) as the Palestinian flag. In addition, Palestinians have used it for decades as a symbol of identity and resistance, Amani Al-Khatahtbeh, 30, founder of the digital publication Muslim Girl, told the same outlet.
The check @StopAntisemites, posted in Does the symbol erase the entire country of Israel?
After that and a publication on Page Six, Wear by Peace went viral and people began buying the clothes from the Chicago-based store.
?Thanks to this page and the public anger of other Zionists towards our collections in Palestine, we were inadvertently given a free promotion that helped us donate another $22,034 to the @piousprojects team on the ground in Gaza to provide food, aid and water . I'm not sure why a watermelon made you nervous, but you didn't even flinch when 30,000 humans were murdered?
Created in 2016, the founders of Wear The Peace, Murad Nofal and Mustafa Mabruk, set out to create a brand that spreads awareness about the atrocities happening around the world while giving back with every purchase.
According to the clothing company's website, the idea came from Murad after visiting the Zaatari refugee camp, the largest in the world, in the summer of 2014, where he witnessed how these people lived in terrible conditions due to that his country was torn apart by war.
Nofal's grandparents have lived in a refugee camp in Jordan since 1975 and the camp eventually became a permanent residence, an area where supermarkets, barbershops and grocery stores began to appear, normalizing the living conditions of the residents. .
Thus, Nofal continued to contemplate how this could happen in current times, he questioned: why do humans have to live like this? Why does the place where a person is born determine their quality of life? He was 17 at the time and continued to ponder these questions for years to come.
By 2016, Murad and Mustafa met and brainstormed how they could make a difference. Both were children of refugees and both saw the direct result of the refugee crisis.
After weeks of conversations, they came up with the Wear The Peace brand and made it a statement to ensure the brand sent loving messages, spread awareness about issues around the world, and gave back to the human beings who need it most.
Wear The Peace is a brand that believes that ?Each of us can make a difference. Together we make the change? Wear The Peace encapsulated this “together we make change” idea in the brand by creating its Buy One Give One initiative and The All Profits initiative, which allows customers to have a direct impact on another person's life simply by shopping at the brand.
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