Christian Carlos. Pen sula 360 Press [P360P].
The new privacy measures will affect - with an estimated cost of 10 billion dollars in losses - the main companies that offer entertainment services - YouTube, Facebook, Twitter and Snapchat - reported today. The Financial Times.
And Apple has been beefing up privacy features across its ecosystem — the biggest being the iPhone and iPad. Now, in iOS 15, Apple is testing a massive, undetectable privacy barrier that protects its users from being tracked online via a cloud-based private connection for users of an active iCloud+ plan — iCloud’s most premium service.
Apple cleans the web of trackers and other malicious code before it ever touches the iPhone, resulting in near-instant loading times in a process that is transparent to the Safari user.
In addition, Apple, in less than a year, offered its users an update to the iOS and iPadOS operating systems with a new bot to prevent users from being unwittingly tracked. It is speculated that the name change to Meta on Facebook is also due to the fact that Facebook has a bad reputation, since its business is based, in large part, on the sale of user data, and with it, their internet activity, which is used to create a profile of you based on the content you visit and offer you targeted advertising.
Advertising data company Lotame told The Financial Times that between the three companies – Facebook, now Meta, YouTube, Twitter and Snapchat – lost a combined 12 per cent of their advertising revenue in Q3 and Q4 of 2021 as users opted not to allow tracking on their Apple devices.
This ability is found in the