Instagram has removed recent updates following criticism from users, after the social network that was initially characterized by prioritizing photography began to look more and more like its rival TikTok.
The criticism became increasingly strong after the change in format to full screen and because the platform now showed much more recommended content from accounts that are not followed by the user.
In response, a spokesperson for Meta, Instagram's parent company, said in a statement that, based on its findings and community feedback, the full-screen test will be paused in order to explore other options, and recommendations in the feed will be reduced.