By Nancy Zhang
As the economy reopens, all businesses large and small have had to adapt to the new normal. Those that had not yet embraced the possibilities of digital marketing have realized that such strategies are vital in this new era.
However, succeeding in digital marketing takes time. There is a learning curve, which ultimately leads to business growth.
Social media is one of the best ROI strategies available today: 3.77 billion people around the world are online, and 2.8 billion use social media. Social media has significant reach and marketing exposure.
People spend a large part of their time online and this presence offers a large target audience for digital marketing services, allowing you to connect with audiences around the world and across all demographics, not only on e-commerce applications and websites, but on social media platforms such as Facebook, Twitter, Instagram.
When the pandemic hit hard in the spring of 2020, digital media usage skyrocketed like never before. Facebook traffic grew 27 percent and other media channels followed closely behind with spikes of 15-16 percent. While that spike has since subsided, this event inspired the beginning of a new era in digital marketing.
As awareness of the potential of digital media grew, everyone who could began to run more ads, post more frequently and invest more in digital activities, making digital marketing vital.
The growing trends in digital technology offer unlimited scope for various brands and industries to connect with their target audience. By focusing on creating consumer experiences and establishing connections with consumers through digital media, companies and/or brands can have a good chance of gaining a competitive advantage.
While this data provides us with information about our customers that is unimaginable for traditional marketers, tracking every comment, engagement and statistic is basically impossible. Luckily for all digital marketers, big data has found several innovative solutions to help us interpret and track it live.
This makes it possible to stay on top of everything that's happening on digital channels, from the number of visitors to the website to the effectiveness of campaigns. And I speak from experience when I say that these insights are what will really make a difference to the effectiveness of campaigns, both for the client and for your margin.
Sometimes, the constant changes in the digital world can be a problem to understand. Naturally, you have to be in the field on a daily basis to know the ins and outs of the game. It's always smart to consult with true experts to implement the best digital marketing strategies and achieve goals. Investing in digital real estate is, after all, an investment in the future of the company.
About the author
Nancy Zhang is a digital marketing consultant, host of MarketWatch360 - a weekly business talk show that connects small businesses with local entrepreneurial organizations. She is also the founder of MarketerWitch LLC, a digital marketing agency that specializes in helping local businesses launch and grow online. She uses her expertise in digital marketing and software to lead a team of digital marketers on various creative initiatives. Her best advice for all business owners is: Always keep marketing strategies up to date and leverage technology to deliver a better customer experience.
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